From the history books, June 2000 press release
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To-Do List magazine makes debut
SAN FRANCISCOTo-Do List magazine is launching its premiere issue with an exploration of the lives of quirkyalones, a part of the generation of twenty and thirtysomethings who resist pressures to settle for unsatisfactory relationships.
Publisher Sasha Cagen, 26, said To-Do List is aimed at quirkyalones and other self-aware readers who want a magazine that confronts the perplexing issues and examines the
meaningful (and mundane) minutiae of their lives.
"We chose our magazine's name because it so perfectly encapsulates the process men and women alike share in facing daily (and lifelong) challenges," observes Annie Decker, To-Do List's senior editor. "Details can seem so massive; we chastise ourselves when we don't act (or we feel absurdly gleeful upon taking care of the items). But details also are as inconsequential as lines on crumpled paper. We want to keep this perspective while examining our common experiences from the ground up."
To-Do List already has attracted considerable attention. For example, the Utne Reader is reprinting an essay from the premiere issue; Bay TV is airing an interview with Cagen on July 13 (Channel 35 at 8 and 10 P.M. and Channel 4 at 3 A.M); and Cafe Bazaar in the Richmond neighborhood of San Francisco is hosting a reading for the magazine.
Besides identifying and christening the quirkyalone population, To-Do List looks at:
* The hidden world of a Silicon Valley assembly line. "A powerful myth about the Information Age: that technology is produced by some sort of divine intervention, so advanced that it requires no physical labor or manufacturing," writes Raj Jayadev, who tells of the struggles of temporary workers on the Hewlett Packard assembly line.
* The stories behind the personal ads, before and after a day, a month, and a year.
* A trip to the dentist, what hair salons across the country are calling themselves ("Curl Up and Dye" is not quite as original as some entrepreneurs seem to think), and chipped nail polish worn by the passive-aggressive corporate proofreader.
To-Do List has been selling out in bookstores and cafes around the Bay Area, including Dog Eared Books, the Atlas Café, and Modern Times. The magazine will be distributed nationally. It sells for $3 on the newsstand.
Readers also can buy To-Do List at the mail rate of $5 (and submit a to-do list as a candidate for publication), with orders sent to To-Do List, P.O. Box 40128, San Francisco, CA 94140. To-Do List can also be visited on the Web at www.todolistmagazine.com.